New delhi, delhi 110096 abstract the cell phones have all qualities and features that qualify them to be called as a mini computer. A description of the major factor groups is presented in table 2. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe. Evaluation of sociocultural factors influencing consumer. The specific objectives are to examine how cultural, economic and personal factors influence clothes need recognition, information search, and evaluation, patronage and postpurchase behavior buying stages. A presentation that explains the factors which affect the consumer buying behaviour. Abstractglobally, the term, marketing is not a new phenomenon. Influences on consumer behaviour european commission. Furthermore, the research explores, how social media affect consumption behavior of mobile phones among young consumers. Secondary data was obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. It can be different from person to person based on his age, income, sex, education and marital status. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Study on the factors affecting customer purchase activity in retail. A study to indicate factors influencing the buying behaviour of cigarette smokers 41 pages, university of applied sciences, faculty of media, bachelor thesis, 2012 abstract the main purpose of this thesis is to investigate factors influencing the buying decision of cigarette smokers.
A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Consumer behaviour and factors influencing buyer behavior. Pdf factors influencing consumer behavior and prospective. Buying behavior is the decision processes and acts of people involved in buying and using products. Factors affecting consumer buying behavior n ramya and dr. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to. Factors affecting consumers buying decision in the selection of a coffee brand thesis 2015. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Sep 21, 2017 key factors influencing online consumer behaviour backed by research posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments you can build what you think is the best store in the world. Key factors influencing online consumer behaviour backed. Factors influe there are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions.
No commodities can move from a production point to a consumption point without putting the. Factors affecting consumer behaviour free download as powerpoint presentation. Consumer behaviour solved case study matin khan bbamantra. Factors influencing consumer behavior of smartphone users. The influence of cultural factors on consumer buying behaviour and an application in turkey. Factors influencing consumer behaviour towards store brands.
Methodology used in this study was quantitative in nature. The impact of factors influencing the buying behaviour on. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Factors influencing consumer behavior and prospective purchase decisions in a dynamic pricing environmentan exploratory factor analysis. Key factors influencing online consumer behaviour backed by. Introduction the demand for a product means how much of the product consumers are willing and able to purchase. Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision. Factors behind consumer behavior of online customers. Review consumer behavior and factors affecting on purchasing decisions leila haghshenas1,afshin abedi2,esmail ghorbani3, abbas kamali4, mohammadnaser harooni5 12345ma students of business management islamic azad university, rasht branch, guilan iran abstract consumer behavior of time study, is why and how to buy or not buy a product by. Factors affecting consumers buying decision in the selection of a coffee brand, 40 pages, 2 appendices saimaa university of applied sciences, lappeenranta faculty of business administration degree programme in international business bachelors thesis 2015 instructor.
This article aims to identify different streams of thought that could guide future consumer research. Factors affecting consumer behavior of purchasing tobacco products. Jul 15, 2016 in order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. The field of consumer behaviour is the broad study of individuals, groups or organisations and the process they use to select secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. We need people around to talk to and discuss various issues to reach to better solutions and ideas. This includes economic situation, government policy, competitive. Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer. What are the factors influencing consumer behavior. If you continue browsing the site, you agree to the use of cookies on this website. A study on factors influencing consumer buying behavior in. Factors affecting consumers buying decision in the selection.
Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Sep 02, 20 factors affecting consumer behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. These factors are identified to discover the impacts they have on consumer. What are social factors influencing consumer behavior. Internal external influences on consumer behaviour marketing. Cultural shift was also highlighted as a key factor influencing consumer behavior under cultural behavior. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. Factors affecting consumers buying decision in the. Jan 04, 2017 while these different types of buyers take their purchase decision in different ways there are 7 important factors that influence all the buying decisions.
Environmental factors constitute an important determinant of organizational purchasing. Under this study, the main focus is to identify whether smartphone users buy smartphone because of their need or wish, reasons to buy expensive smart phones, how social and personal factors affect them to make purchasing decision, for. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. Consumer behavior refers to the selection, purchase and consumption of goods and services for the. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. An individual and a consumer is led by his culture, his subculture, his social. The particular behaviour of selecting a particular retail outlet depends on.
The social factors are the factors that are prevalent in the society where a consumer live in. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. The main objective of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of ecommerce and marketing field. As such, the study was significant and therefore needed to be carried out to examine the impact of various factors on the buying of mens cosmetic products. Factors influencing organisational buying behaviour. What are economic factors influencing consumer behavior. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. A study on factors influencing consumer buying behavior in cosmetic products a,h. Consumer behaviour, buying behaviour abstract addressesone ofthefundamental issuesofemarketing. The economic factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i.
Swarnabakshi all marketing decisions are based on assumptions and knowledge of consumer behaviour, hawkins and mothersbaugh, 2007. Economic factors influencing consumer behavior definition. Globally, the term, marketing is not a new phenomenon. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. A study on factors influencing on buying behaviour of customers. Abstract when evaluating a product or service, consumers seek out information to judge whether that specific product will meet certain criteria. Yes, i agree with the product manager and assistant manager that efforts were made in the right direction, but many factors affecting consumer behaviour were ignored.
Family is a social group and it can be considered the cornerstone of consumers so. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing. The three main factors influencing the consumer behaviour are the psychological, the personal and the social. The factors influencing buyers purchase decisions can be conveniently divided into following categories. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Hence a conclusion was drawnthat there is a significant linear relationship between factors influencing consumer behavior and.
As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. Factors that influence consumer purchasing decisions of. Factors affecting consumer behavior of purchasing tobacco. Pdf factors influencing consumer behaviour towards store. A study on factors influencing on buying behaviour of. Pdf age and factors influencing consumer behaviour.
A purchase decision is the result of each and every one of these factors. Factors influencing organistaional buying consumer. The consumer buying decision process is influenced by many internal and external factors. Factors influencing consumer buying behaviour pdf free download as pdf file. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer s emotional, mental and behavioural responses that. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. Patil university, navi mumbai department of business management in partial fulfilment of the requirements for the award of the degree of.
The aim of the study is to know about the factors influencing consumer behavior of smartphone users. Cultural factors, social factors, personal factors and psychological factors. The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products. Internal external influences on consumer behaviour. Not all individuals would prefer to buy similar products. Grow profitability by understanding the four factors of consumer behaviour. An empirical study of the factors influencing consumer behaviour. Consumer behaviour solved case study matin khan case i. Age and factors influencing consumer behaviour herve 2009. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Factors influencing consumers online purchase intention. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. Social factors influencing consumer behavior definition.
These analyses enable disclosure of rules of consumer decision making and. Personal factors play an important role in affecting consumer buying behaviour. The society is composed of several individuals that have different preferences and behaviors. Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. The impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india. Factors influencing consumer behavior and prospective. The determinants of individuals demand generally include price of the product, prices of related products.
Investigating the factors affecting customer purchase activity in retail. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic. Policy implications beyond nudging april 2014 7 idea of. Consumer behavior can be influenced by factors such as motivation, learning and perception. Consumer behavior can be affected by several factors. However, consumer behaviour toward sbs is not yet clearly understood in all. Effect of demographic factors on consumer behavior. Pdf when evaluating a product or service, consumers seek out information to judge whether that specific product will meet certain criteria. Key factors influencing online consumer behaviour backed by research posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments you can build what you think is the best store in the world. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. The objective of the research endeavour is to achieve a better understanding of consumer behaviour with the factors influence consumer buying processes. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying.
She is a key member of a team exploring how technology can be used to enhance the student learning experience. Social factors play an essential role in influencing the buying decisions of consumers. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. In this case study, both secondary data and primary were utilized. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Hence, buying behavior of consumers with the age bar of 1835 years is analyzed by considering present situation of mobile phone market of nepal. Factors influencing buying behavior of a selected apparel. It is against this background that this study seeks to examine sociocultural factors influencing consumer buying behaviour of clothes. Social norms are a prominent external factor influencing consumer behavior. Factors affecting consumer behaviour consumer behaviour. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Factors influencing consumer behaviour agricultural journals. The more you know about the behaviour of your target customer, the more you can adjust your marketing to attract them. Cultural, social, personal, and psychological factors.
Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Factors influencing consumer behaviour journal of emerging. Consumer behaviour is quite subjective as a consumer decisionmaking process is affected by number of factors. Pdf factors that influence consumer behavior in the.
Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. Factors behind consumer behavior of online customers 20 february 2020 10. Factors influencing consumer buying behaviour of luxury. The influence of cultural factors on consumer buying. Factors influencing buying behavior of a selected apparel retailers customers g. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. The impact of social factors affecting consumer behaviour. An understanding of consumer behaviour is essential in planning and programming the marketing system. For alcoholic drinks and tobacco, there has notably approved also the factor brand. They further classified cultural factors as including culture, subculture and social class.
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